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17Sep/260

Slot Machine positioning


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Books have been said on this matter, and the conflict and disagreement about where the "hot" slot games are positioned in the casino are still happening - over 60 years after slots were first installed in the casinos.

The classic rule is that the very best slot games were placed just inside the main entry of the casino; so that fun seekers passing by would see real jackpot winners ... be stirred to come unto the gaming floor ... play. Our view is that this is definitely no longer the case.

Most of the mega casinos these days are gigantic complexes and you can no longer see inside from the sidewalk, so there's no longer a reason to put the 'loose' slot games near any exits.

Yet another traditional rule is that loose one armed bandits are placed on the major aisles in the casinos, again so that more potential players could see winning jackpots and be inspired to play. Importantly though, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slot machines at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their philosophy about where to place the loose slot machines.

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