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18Aug/260

Slot Machine positioning


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Books have been set forth on this issue, and the conflict and discourse about where the "hot" slot machines are placed in the casino are still taking place - more than 60 years after one armed bandits were 1st installed in casinos.

The classic rule is that the better slot machine games were located just inside the main entrance of the casino; so that everyone going by would see real jackpot winners ... be baited to come inside and play. Our attitude is that this is definitely no longer the case.

The great majority of the mega casinos these days are massive complexes and you no longer can see inside from the sidewalk, so there is no longer a reason to put the 'loose' slots near to any doors.

Another traditional rule is that loose slots are put on the major aisles inside the casinos, again so that more fun seekers could see winning jackpots and be influenced to play. Notably however, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their philosophy about where to place the loose slot machines.

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