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10Jun/260

Slot Machine positioning


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Books have been said on this item, and the disquiet and face-offs about where the "hot" slot games are placed in the casino are still on-going - more than sixty years after slot machines were 1st placed in the casinos.

The standard rule is that the superior slot machine games were put just inside the main door of the casino; so that persons going by would see actual jackpot winners ... be aroused to come unto the gambling floor and play. Our opinion is that this is definitely no longer so.

Practically all of the mega casinos nowadays are magnificent complexes ... now you can't see inside from the sidewalk, so there's no longer a reason to position the 'loose' one armed bandits near any exits.

Another traditional rule is that loose slot games are positioned on the major aisles in the casinos, again so that more potential gamblers could see winning jackpots and be galvanized to play. Importantly though, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their philosophy about where to place the loose slot machine games.

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