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27Oct/200

Slot Machine positioning


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Books have been said on this issue, and the debates and disagreement about where the "hot" one armed bandits are installed in a casino are still intense - over 60 years after the slot machines were first added to the gaming floor in casinos.

The classic rule is that the best slot games were located just inside the main door of the casino; so that fun seekers going by would see actual jackpot winners ... be stirred to come unto the gaming floor ... play. Our observation is that this is not so anymore.

Almost all of the mega casinos nowadays are immense complexes and you no longer can see inside from the sidewalk, so there's no longer a reason to place the 'loose' slot machine games near any of the doors.

Yet another classic rule is that loose slot games are placed on the major aisles in the casinos, again so that more people could see winning jackpots and be roused to play. Interestingly though, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their philosophy about where to place the loose slot machines.

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