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13Sep/200

Slot Machine positioning


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Books have been written on this issue, and the contention and disagreement about where the "hot" slot games are placed in the casino are still taking place - sixty years after slot machines were 1st added to the gaming floor in casinos.

The traditional rule is that the superior slot games were positioned just inside the main door of the casino; so that persons walking by would see jackpot winners and be inspired to come into the casino ... play. Our point of view is that this is not so anymore.

Almost all of the large casinos presently are jumbo complexes ... it is not possible to see inside from the sidewalk, so there's no longer a reason to put the 'loose' slot machine games close to any doors.

Yet another classic rule is that loose slot machine games are positioned on the major aisles inside the casinos, again so that more persons could see winning jackpots and be encouraged to play. Notably though, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their philosophy about where to place the loose one armed bandits.

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