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11Feb/200

Slot Machine positioning


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Volumes have been set forth on this subject, and the contention and face-offs about where the "hot" slots are installed in a casino are still on-going - over 60 years after slots were 1st placed in gambling dens.

The standard rule is that the very best slot machines were placed just inside the main entrance of the casino; so that persons walking by would see jackpot winners and be convinced to come unto the gambling floor and play. Our slant is that this is definitely no longer true.

Nearly all of the large casinos presently are monstrous complexes ... now you can't see inside from the sidewalk, so there's no longer a reason to put the 'loose' slot machine games in close proximity to any doors.

Yet another traditional rule is that loose one armed bandits are put on the major aisles inside the casinos, again so that more potential players could see winning jackpots and be galvanized to play. Notably though, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their philosophy about where to place the loose slot machines.

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