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21Apr/180

Slot Machine positioning


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Books have been set forth on this subject, and the disquiet and feuds about where the "hot" video slots are placed in a casino are still passionate - more than sixty years after the slots were first installed in casinos.

The traditional rule is that the superior slot machines were put just inside the main foyer of the casino; so that people walking by would be able to see actual jackpot winners ... be infatuated enough to come unto the gaming floor ... play. Our inclination is that this is definitely no longer true.

Many of the big name casinos these days are oversized complexes ... now you can't see inside from the sidewalk, so there's no longer a reason to have the 'loose' slot games in close proximity to any exits.

Yet another traditional rule is that loose slot games are located on the major aisles in the casinos, again so that more fun seekers could see winning jackpots and be galvanized to play. Interestingly though, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their philosophy about where to place the loose slot games.

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